RU

Demand Generation Lab

We create centers for attracting new customers (outreach) for B2B companies: SDR teams, processes, training, materials, and analytics.
Our methodology unites marketing, sales, and product around single goal — predictable pipeline.

Key features:
  • Experience in building business generation centers from startups to international companies.
  • Implementation and use of the methodology across various B2B sales industries.
  • Studying global practices and applying them tailored to the local market.
  • Over 30 completed projects in the markets of Central Asia, CIS and Global.

Dmitrii Skorodumov

Founder
Demand Generation & SDR Architect
10+ years in B2B demand generation — from the role of Junior SDR to Head of Department.
Experience working with the markets of Russia, CIS, and Eastern Europe.
Запустил SDR‑функцию в SAP, MTS Cloud, Yandex Cloud, Columbus Global и другие.

"In every project, I personally participate in building processes, training SDRs, and conducting practical sessions. It is important for us to guide the team to clear pipeline metrics and sustainable generation of new business for our clients."

Our Services

"One SDR provides the sales department with a steady stream of 2-4 qualified meetings per week, taking over all the routine work of cold outreach"

  • SDR команда под ключ
    Turnkey SDR Team
    (In-house SDR team)
    • Assistance in hiring SDRs and creating motivation
    • Setting up scripts, playbook, and CRM
    • Training and joint practice
    • Implementation of stable results
  • SDR специалист
    SDR Lead (outsource)
    • Building a "cold" outreach system
    • Technological setup and automation
    • Training your SDR team and joint practice
    • Scaling and funnel optimization
  • Обучение SDR, холодные звонки, аутрич
    Training and practice
    • Cold calling skills training
    • Social/Digital Selling training
    • Implementing the "Trusted Advisor" approach
    • Practical sessions
  • Аутсорс SDR
    SDR-as-a-Service
    A dedicated outsourced lead generation team for your specific tasks and services (outreach)
Customer reviews
Oleg Luzginov
Managing Director, MSG Plaut
"As a result of the project, Dmitry helped us form a team that consistently generates leads and increases the company's brand awareness in the market.
The project included hiring assistance, SDR training, and joint practice. It is especially valuable that in the end we received field-tested scripts tailored specifically to our products and services.
An additional advantage was that Dmitry helped us formulate offers adapted to our markets, as well as automate the process in the CRM system."
Sergey Sorokin
Commercial Director, Yandex Cloud KZ
"We brought Dmitry in when we needed to assemble a young department and rapidly level up the team for selling complex IT products in B2B. We received help with identifying the candidate profile, interviewing, building a training program, and regular practice: from initial touches and qualification to conducting negotiations.
The important point is that the managers did not sound scripted and started talking to decision-makers in the language of business value. Within just 3–4 months, the team began not only to generate new opportunities but also to close their first small deals independently. For us, this was a rapid and highly effective growth of the department."
Varvara Khmelkova
Marketing Director, LAB SP
"Together with DemGen Lab, we assembled an SDR team from scratch, trained them in modern outbound tactics, and built a complete process for generating new business — from the first touch to handing the lead over to the sales department. This allowed us to quickly inform clients about updates to our products and solutions, share expertise on industry changes, and steadily generate new demand."
Anatoly Ch.
Marketing Director, SAPRUN
"The company was ripe for a team to attract new business, as we have several product lines and it’s important to get systematic feedback from the market and handle incoming requests with high quality. Dmitry designed and launched the SDR department, established the Team Lead role, and guided the team to stable metrics, after which we continued developing the function on our own. As a result, we gained a constant flow of new opportunities and a transparent funnel for each product."
Why Us?
Аутрич, лидогенерация B2B
  • Experience
    Our experience allows us to quickly assess the current situation, create an action plan, and implement new demand generation tactics for your products and services.
  • Knowledge Library
    We create customized demand generation materials tailored to your products/services.
  • Trusted Advisor
    We teach the approach of building trusting relationships with potential customers starting from the very first call.
  • Support
    Weekly support at all stages of the project.
Аутрич, лидогенерация B2B